Effect of CSR on Child Labour

Effect of CSR on Child Labour Abstract Child labour is an issue that is detrimental to sustainable development of any society. The underlying cause of child labour has been identified as poverty. The cocoa sector where this practice has been reported to be widespread is the backbone of most economies in West Africa. Chocolate and other cocoa based products are in high demand and so consumers and manufacturers alike are implicated in fuelling this trade. Corporate Social Responsibility is an important tool which if implemented and monitored properly could eventually lead to the elimination of child labour. This dissertation explores how industry with the support of the governments is engaging in programmes and projects as part of their CSR strategy in tackling child labour. Chapter One â€Å"We are the world’s children. We are victims of exploitation and abuse. We are street children. We are the victims and orphans of HIV/AIDS. We are denied good quality education and health care. We are victims of political, economic, cultural, religious and environmental discrimination. We are children whose voices are not being heard: it is time we are taken into account. We want a world fit for children, because a world fit for us is a world fit for everyone.† (Statement from the Children’s Forum to the United Nations, May 2002). Introduction 1.1 Definitions A: The definition of child labour as derived from the United Nations Convention on the Rights of the child (CRC) stipulates that â€Å"children should be protected from economic exploitation and any work that is hazardous, interferes with schooling, or is harmful to their health and development†. The International Programme on the Elimination of Child Labour (IPEC) defines it as â€Å"as work that deprives children of their childhood, their potential and their dignity, and that is harmful to physical and mental development†. The International Labour Organisation (ILO) Convention 138, minimum age convention in 1973 which sets the minimum age for admission into employment and ILO Convention182 on the worst forms of child labour refers to child labour as: all work that is harmful and hazardous to a childs health, safety and development; taking into account the age of the child, the conditions under which the work takes place, and the time at which the work is done. The Uni ted Nations Children’s Fund (UNICEF) defines child labour as â€Å"work that exceeds a minimum number of hours, depending on the age of a child and on the type of work†. B: According to the International Cocoa Organisation (ICCO), Cocoa Certification is the process of certifying that the commodity has passed the performance/quality assurance tests/qualification requirements stipulated in the regulations/code: it complies with a set of regulations governing quality and minimum performance requirements: product certified may be endorsed with a quality mark or display a certification mark: it involves auditing, accredited certifying bodies, standards organisation, independent verification bodies and transactions costs. C: The Fairtrade Labelling Organisation defines fair-trade as a trading partnership based on dialogue, transparency and respect that seeks greater equity in International trade 1.2 Background Information The successful elimination of child labour in the world is almost certainly one of the most vital policy objectives of today. It is at the forefront of the objectives of the Millennium Development Goals (MDG) as adopted by all 198 United Nations Member States in September 2000 (Grimsrud, 2003). As part of broader efforts towards a sustainable solution to child labour, the ILO, UNICEF and the World Bank initiated the interagency Understanding Children’s Work (UCW) project in December 2000. This project, which is guided by the Oslo Agenda for Action unanimously adopted at the 1997 International Conference on Child labour, elaborated the priorities for the international community in the war against child labour. Through a variety of data collection, research, and assessment activities, the UCW project is broadly directed towards improving understanding of child labour, its causes and effects, how it can be measured and effective policies coupled with stronger international cooper ation for the elimination of the practice. The issue of the worst forms of child labour in the cocoa sector came into the public glare when a UK media network, Channel 4, in a documentary in September 2000 alleged the massive use of children as the labour force on Ivorian cocoa plantations. The backbone of plantation work is backbreaking labour, done using rudimentary tools under gruelling conditions. At the time it was alleged that 90% of cocoa farms in Cà ´te dIvoire, which is the worlds leading cocoa producer engaged child labour in their operations. The government of Cà ´te d’Ivoire strongly refuted these allegations at the time but eventually admitted there was a problem in the use of child labour but not to the magnitude as alleged in the documentary (Afro News, September 2000). In 2001, following the allegations of child labour in cocoa farms, U.S. Representative Eliot Engel and Senator Tom Harkin decided to adjoin a clause to the Trade and Development Act (TDA) proposing a federal system to certify and label chocolate products as slave free. The cocoa industry successfully lobbied against this on the premise that the supply chain was too complex. A compromise was eventually reached. A protocol entitled Protocol for the growing and processing of cocoa beans and their derivative products in a manner that complies with ILO Convention 182 concerning the prohibition and immediate action for the elimination of the worst forms of child labor, signed in September, 2001. Industry agreed to establish a task force made up of government, non-governmental organisations to work towards its elimination in cocoa plantations. A critical part of this agreement was the commitment to design and implement â€Å"standards of public certification† in all of West Africa by July 1st 2005. All cocoa from this area would be certified as free from child labour. The governments would also be required by the protocol to establish monitoring systems and also issue certificates which describe the current state of child labour and forced labour in the cocoa sub-sector and efforts being employed to improve on the situation where necessary. Given the competing interests and values involved, child labour cannot be eradicated solely through domestic regulatory mechanisms and actions (Garcia and Jun, 2005). The inclusion of social responsibility and in particular avoidance of child labour in corporate strategies became inevitable for chocolate manufacturers to avoid the wrath of the public. A greater commitment to social responsibility on the part of corporations has been one solution put forth by some academics, government agencies, and development institutions to mitigate some of these negative impacts and help companies contribute more to socio-economic development in its broadest sense. Can the industry live up to its CSR commitments in relation to the cocoa industry? The concept of CSR is not new. Steiner Steiner (2006) trace its origins to the philanthropic work of John D. Rockfeller and Andrew Carnegie who gave away millions for social causes. The more contemporary understanding of CSR can be traced to Bowen (1954) who argued that managers have an ethical duty to take into consideration, broader social impacts of their decisions, and those corporations who act differently should not be seen as legitimate. In the elimination of child labour, the concerns include reducing and eliminating the use of persistent toxic pesticides and fungicides, preserving the value of cocoa agro forests, improving the social and economic status of the smallholder and labourers as well as maintaining a fair price for the commodity. These measures would ensure a sustainable production of the commodity and at same time increase household incomes and as a result reduce and eventually eli minate incidence of child labour. 1.3 The dissertation seeks to: Highlight the steps taken by countries involved to tackle child labour; Draw attention to country responses and responsiveness, to the initiatives employed by chocolate manufacturers. Elaborate on the industry response in the wake of child labour allegations within the cocoa industry. Identify CSR initiatives employed by chocolate manufacturers both individually and collectively to combat child labour. The issue of child labour has been alleged in all the five cocoa producing countries of West Africa namely Cà ´te d’Ivoire, Ghana, Nigeria, Togo and Cameroon. However, due to lack of available data, this study will be limited to two countries: Cà ´te d’Ivoire which is the leading world cocoa producer and Ghana whose economy also largely depends on cocoa production and export. The first chapter has provided the background information on child labour and the purpose of this study. The remainder of the dissertation is structured as follows: Chapter two provides information on literature on the causes of child labour, corporate social responsibility as an essential tool to combat child labour, the link between the chocolate industry and child labour and the steps taken to eliminate the practice in the cocoa chain. Chapter three discusses the methods use in carrying out the study. Chapter four provides information on Cà ´te d’Ivoire and Ghana, the two countries involved in the present study. It also outlines their contribution to the elimination of child labour. Chapter five is a case study analysis of three chocolate manufacturing companies to get an insight into their CSR strategies. The case study will show the commitment and the strategy employed to approach the issue of child labour. Chapter six draws upon the case study findings. The final chapter will draw conclusions to support the hypothesis formulated in this study. Recommendations will also be formulated based on the results from the case study analysis. Chapter Two 2.1 Literature Review Introduction In recent years, there has been a surge of empirical work on child labour as well as literature regarding the plight of children working as child labourers in cocoa plantations in West Africa. The issue has attracted considerable policy and public attention over the last decade either due to self recognition or outcry from the public. Public interest in child labour seems to have been motivated by increased theoretical work and publicity by the press. Documentaries exposing the conditions to which the children are subjected aroused public awareness. The rise in interest could also be attributed to increased trade and globalization which have raised awareness about the pervasiveness of child labour and elevated concerns among rich country residents about their role in its perpetuation (Edmonds 2007).The unease about child labour as a human rights issue and its implication for the long term growth and development through its interaction with education is of great concern not just for individual countries but also for the international community. This practice is viewed as a threat to sustainable development in developing countries. Articles published between 2001 and 2002 in the wake of the child labour accusations highlighted the immorality of the practice. The horrors experienced by the children who are sometimes trafficked and even sold off by their families. The treatment meted out to them is inhumane even as they work under unacceptable conditions (Edwards et al, 2001). Some of the children engage in activity that is physically damaging or even morally objectionable (Cigno 2004). It can also be said that objectionable forms of child work have an opportunity cost in terms of forgone education. It can also bring immediate benefit to families who in this case will be the only means of survival. Child labour not only hampers the growth of human resources, it also reduces the individual’s education achievement as well as the effect and quality of the education system thereby continuing the poverty cycle (Rena, 2009). Udry 2003, further buttresses this fact by stating that the primary cost of child labour is the associated reduction in investment in the child’s human capital which occurs primarily because child labour interferes with schooling. With conflicting reports on the extent of the practice, a research â€Å"Child labour in the Cocoa Sector of West Africa† (IITA, August 2002) revealed that the figures of children working was not as high as was initially thought but that the children worked under unacceptable conditions exposed to long work hours, pesticides and other hazardous spraying agents. In addition, the Financial Times, (Circulation 477, 476 of August 7, 2002) and Business Respect (Issue Number 37 of August 20, 2002) agreed with the conclusions. These findings go to buttress the earlier conclusions of a meeting of the UK Foreign and Commonwealth Minister of State with representatives of Cà ´te d’Ivoire, Ghana and members of the cocoa and chocolate industry. (Anti-slavery news, May 4th 2001). The successful elimination of this form of labour is one of the most urgent policy objectives of this decade (Busse et al, 2003). It has gradually developed from a matter of regional and national concern to one that would trigger International debates and global persuasion as well as policy intervention (Basu and Tzannatos (2003). Busse et al (2003) carried out an empirical study on the notion that multinationals invest in countries where the incidence of child labour is relatively high and, secondly, the concern that countries may gain an unfair comparative advantage in trade by using child labour. The results indicate that multinationals are highly sensitive with respect to the location of their subsidiaries and prefer countries with lower levels of child labour for fear of aggression from the public and international community. Causes of Child Labour Poverty is the major cause of child labour. In a landmark paper on The Economics of Child Labor published in the American Economic Review (1998), Basu and Van argue that the primary cause of child labour is parental poverty. Grootaert (1998) and Udry (2003) argue that poverty and child labour are mutually reinforcing: given that children of poor parents end up working and not attend school and the cycle of poverty continues. Kruger (2004) concludes that children only work when the family is unable to meet their basic needs and poorer children stand the greater risk of being withdrawn from school during production periods. This is further accentuated by Kruger et al (2007) which states that increased parental wages and household level of income are associated with lower child labour and higher school attendance. Household poverty is a very powerful motive of child labour and working comes at the expense of schooling because the income is essential for survival (Strulik 2008). Edmonds and Schady (2008). Basu et al (2007) provide recent discussions on the extent to which child labour is influenced by the income among poor households to show that the strong causal relationship between poverty and child labour. Increased trade and globalization might have contributed to the awareness of child labour but it could also be a reason as to why child labour is in demand. In trying to link globalization and child labour, Dinopoulous and Zhao (2006) cite Maskus (1997) two-sector specific factors model, in which child labour is modelled as a specific factor employed in the exportable sector and adult labour is modelled as the mobile factor. They conclude that trade liberalization raises the output of the exportable sector and increases the demand for child labour as well as child wage. They also state that trade liberalization raises the price of unskilled-intensive goods as well as guarantees a market for goods produced using child labour and reduces the returns to education. This can clearly lead to an increase in the incidence of child labour. In analyzing the effects of trade openness in a dynamic model of child labour and debt bondage, Basu and Chau (2004) discovered that trade openness increases the short run supply of child labour but this does not affect the long run incidence of child labour. In a 2005 study carried out by Neumayer and DeSoysa in which they used both Foreign Direct Investment and trade openness to explain child labour, they concluded that countries with higher levels of trade and FDI had lower incidences of child labour. Davies and Voy (2007) finds that there is no robust effect of either FDI or International trade on child labour. Using 1995 data for 145 countries, they find that FDI is negatively correlated with child labour but when controlling per capita income, the effect disappears. Even cost benefit analysis by Nielsen (1998), Canagarajah et al (1998), show that annual Gross Domestic Products (GDP) decreases by 1-2% due to the use of child labour. Why then is child labour still being utilized if it is marginally less costly than adult labour? Levison et al 1996 suggest that it might be because children are less aware of their rights and more willing to take orders without complaining. Mehra-Kerpelman (1996), further explains that in households where parents are poor this is regarded as cheap labour that makes it possible to maintain the household budget. Corporate Social Responsibility CSR may be defined, consistent with McWilliams and Siegel (2001), as actions on the part of a firm that appear to advance the promotion of some social good beyond the immediate interests of the firm/shareholders and beyond legal requirements. While some scholars argue that CSR type programs and policies were originally adopted in the mid twentieth century to avoid criticisms of social and environmental misconduct (Gutierrez and Jones, 2005); Micklethwait and Woodridge (2005) argue that many more companies are viewing CSR as a way to reduce the negative social and environmental impacts their businesses have and to maximize the positive impact of their investment, particularly in developing countries (Blowfield, 2005). There is a growing body of evidence which asserts that corporations can be profitable not only by protecting the interest of their shareholders but by also engaging in actions that will be beneficial to their stakeholders (Pohle and Hittner, 2008). Davis et al (2006) state that while CSR came into existence largely out of commitments by companies to their employees and to communities where they were located, all that has changed in that, corporations can now be held accountable for practices within their supply chain. Amaeshi et al (2006) further states that CSR often makes multinationals uncomfortable as they are often challenged by the global reach of their supply chains and the possible irresponsible practices that could occur along these chains. The mere possibility of the existence of irresponsible practices puts firms under pressure to protect their brands even if it means assuming responsibilities for the practices of independent groups along their supply chain. Some studies have shown that socially responsible firms will financially outperform rival firms by attracting socially responsible consumers (Bagnoli and Watts, 2003), and will eliminate any concerns from activists and pressure groups (Baron, 2001). Well-known companies have already proven that they can differentiate their brands and reputations as well as their products and services if they take responsibility for the welfare of the societies and environment in which they operate. These companies are practicing CSR in a manner that generates significant returns to their business. CSR, though a major instrument to tackle child labour could have a limited effect on eliminating child labour if codes are not specific, strictly implemented and monitored, and combined with alternative arrangements (Kolk and Tulder, 2004). In offering an institutional theory of CSR, Campbell (2007) argues that the relationship between basic economic conditions and corporate behaviour is linked by several institutional conditions: public and private regulation, the presence of NGO’s and other organisations that monitor corporate behaviour, institutionalized norms regarding appropriate behaviour, associative behaviour among corporations themselves, and organized dialogues among corporations and their stakeholders. It is therefore not surprising that chocolate producers are encountering extensive pressure from consumers, community groups, government, non-governmental groups and other pressure groups to engage in CSR as a means to eradicating child labour (Morrison et al, 2006). From an economic perspective, companies would be expected to engage in such activities if the perceived benefits could exceed the associated costs which in this case could be a total boycott of their products. Some theories in CSR show that companies engage in â€Å"profit-maximizing† CSR based on anticipated benefits which might include reputation management (Baron, 2001), (McWilliams and Siegel, 2001). Davis et al 2006 argue that â€Å"CSR (understood as actions a company takes that are not legally mandated but are intended to have a positive impact on stakeholders, broadly construed) is challenged by the changing shape of the contemporary multinational corporation†. Should large firms be involved in poverty alleviation instead of simply contributing to output and employment? (Hopkins 2003). The UK’s Department for International Development suggests that businesses have an important role to play in the economic growth of a country which is essential to reduce world poverty. This they can achieve through their own policies and practices. â€Å"By following socially responsible practices, the growth generated by the private sector will be more inclusive, equitable and poverty reducing† (www.csr.gov.uk). CSR by its very nature is development carried out by the private sector, and it perfectly compliments the development efforts of governments and other multilateral development institutions. There is evidence to show that a firm cannot maximize value if it ignores the interest of its stakeholder (Jensen, 2001). This is further buttressed by the World Business Council for Sustainable Development publication Making Good Business Sense†, Lord Holmes and Richard Watts, define Corporate Social Responsibility as â€Å"the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large. The recent concerns of how profit should be considered in a broader context of productivity and social responsibility and how corporations can better serve both their employees and surrounding society. The European Coalition for Corporate Justice (ECCJ) at the Round Table Conference on Child Labour and Corporate Social Responsibility in May 2008 remarked that â€Å"recent progress on corporate accountability has been dominated by the development of voluntary initiatives†. These voluntary initiatives have not succeeded in preventing continued abuses of corporate power, because they do not provide strong enough incentives for compliance to offset the financial gains for non-compliance. They also fail to empower citizens and stakeholders to hold the companies accountable for their actions. The OECD Guidelines for Multinational Enterprises (OECD, 2000) calls for multinationals to â€Å"contribute to the effective abolition of child labour and â€Å"contribute to the elimination of all forms of forced or compulsory labour†. Ignoring these guidelines could lead to damage in reputation (Orlitzky et al., 2003). â€Å"A good reputation enhances the value of everything an organisation does and says. A bad reputation devalues products and services and acts as a magnet that attracts further scorn† (Dowling, 2001). There are a number of challenges faced by states in the implementation of the OECD guidelines, but these are surmountable by strengthening the existing implementation system of the National Contact Points. However, there are positive growing trends movement arguing for more effective regulation of corporations relating to human rights at national and international levels (Cernic 2008). Chocolate Industry Response To Tackle Child Labour A: The link between chocolate and cocoa implicates the consumers in the encouragement of child labour (Raghavan et al 2001 article in the Knight Ridder Newspaper). This is further emphasized by the Ted Case Studies Number 664, 2002 which implicates the entire international economic community, the Ivorian government, farmers, the chocolate manufacturers and consumers who unknowingly buy chocolate in encouraging this practice (Samlanchith Chanthavong, 2002). The cocoa and chocolate industries, in conjunction with the ILO, other non-governmental organisations, the United States (US) government agencies and the affected African governments signed a voluntary and non-legislative protocol. The Harkin-Engel Protocol 2001, signed by the World Cocoa Foundation and Cocoa Manufacturers Association was aimed at developing a â€Å"credible, mutually acceptable system of industry-wide global standards, along with independent monitoring and reporting, to identify and eliminate† the worst forms of child labour as defined by ILO Convention 182 and certification that cocoa used or related products is void of child labour. ILO Press Release (ILO/01/32) of October 1, 2001 lauded this initiative and pledged to work in partnership with the cocoa industry to eliminate this form of labour. In 2001, with the establishment of the International Cocoa Initiative (ICI) whose main objective was to work towards responsible labour standards for cocoa growing, it was clear that the entire cocoa sector was ready to get involved and this proved their committed to the fight against child labour. A general statement by the European Cocoa Association (ECA) on 19th April 2001, affirmed it was fully committed to sustainable development in cocoa producing countries and does not tolerate practices such as slavery and child labour [and that it] remains fully committed to maintain pressure on the relevant authorities, and to pursue all avenues in order to eliminate such practices where they are proven to occur. In a further communiquà © on August 2, 2001 the ECA was concerned about the allegations and the extent of the problem and decided to first update the information they had on the scale of the practice. B: Despite general acceptance that child labour is harmful and in spite of international outcry and Accords aimed at its eradication, progress on lowering the incidence has been very slow. Child labour eradication is at the top of the agenda of the millennium development goals which hopes to achieve this by 2015. Rena 2009, states that the research on child labour represents a new area of knowledge for policymakers especially regarding education and poverty reduction programmes. It further states that increased opportunities and increased welfare reduces child labour. Industry enforcement can only be effective depending on the mode of enforcement. As many labour relationships are in informal settings within family enterprises, enforcement is often very difficult (Basu and Tzannatos (2003). Krueger and Donohue (2002) conclude that an economically active child is less likely to receive education. If income gained by the economically active child is significant for the household, then the policy makers deciding whether or not to adopt child labour legislation would face important trade-offs between distorting private decisions and correcting potential inefficiencies arising from externalities. Doepke and Zilibotti (2005) discuss the introduction of laws from an historic perspective. They suggest that child labour laws can be triggered by skill-biased technological change that induces parents to choose smaller families as occurred in the U.K. in the nineteenth century. Regulations were introduced only after the factory system which was preceded by a period of rising wage inequality, and coincided with rapidly declining fertility rates. On their part, Ceroni et al (2003) present their study as a two-stage game. Firms decide on innovation and households decide on education. In equilibrium the presence of child labour depends on parameters related to technology, parents’ altruism and the diffusion of firm property. When child labour exists, it is as a result of either firms reluctance to innovate or households unwillingness to educate or both. Therefore, the elimination of child labour would largely depend crucially on its underlying cause. They conclude that, in some cases, while compulsory schooling laws or an outright ban on child labour are both welfare-reducing, a subsidy to innovation is the right tool to eliminate child labour and increase welfare. Garcia and Jun (2005) consider that International trade sanctions are a logical avenue to confront child labour, by eliminating the commercial opportunities available for such goods. However, they state that it is not clear if domestic child labour sanctions would survive legal challenges under the World Trade Organisation (WTO) law as currently interpreted. For international trade law to serve as a viable strategy for the elimination of the practice there must first be a clear theoretical and doctrinal case for the WTO-consistency of domestic child labour-based sanctions. Basu and Van (1998), caution against the rush to exercise a legislative ban against child labour. They argue that this should only be put in place when there is clear reason to do so especially if, it would lead to a rise in adult wages which will adequately compensate the household of the poor children. If this is done otherwise, then it will only lead them to more extreme poverty. Conclusion Despite the global initiative, the incidence of child labour shows no sign of decline as it brings immediate benefit to some families buttressing the fact that the root cause is abject poverty (Cigno, 2004). International organisations as well as national development agencies are embracing and encouraging CSR in the hope that the private sector can play a lead role achieving developmental goals which include eradicating poverty, and developing the social infrastructure in the rural communities such as providing education and health improvements. However, in a recent report published by the International Labour Organisation in 2006, it confirms that the challenge in the fight against child labour in the world continues to be daunting but there is evidence that a breakthrough was in the making. The report highlights that there is already evidence of encouraging reduction in child labour, especially its worst forms. The number of child labourers globally fell by 11 percent between 2002 and 2006. They are confident that with the combination of political will, resources and the right policy choices, this evil practice could definitely be put to an end. Exasperating and discouraging for developing countries is the fact that exports remain severely hampered by massive domestic support and export subsidy programs in developed countries through high tariffs and the difficulties in the implementation of the tariff-quota system (Chaudhuri and Kumar, (2005). More damaging for the cocoa export market is the adoption of Directive 2000/36/EC by the European Union which allows chocolate manufacturers to replace cocoa butter with cheaper vegetable fats. This in itself threatens the domestic food security of cocoa producing countries and undermines their export potentials (High beam Research, 2003). This position is further highlighted by a report to the European Union by LMC international on the impact of Directive 2000

Essay --

Following WW I in the 1920’s, there was a decade of an economical explosion. The post-war era brought about many changes. Businesses showed great profits, migration to big cities of industrial companies occurred with the hopes of making a better life, people were given the opportunity to purchase things on credit, while others borrowed money making poor decisions buying high priced stocks with the intention of selling stocks for a profits to repay lenders. When Black Tuesday occurred on October 29, 1929, this marked the beginning of the Great Depression that left devastating economic hardships for the American people. Although it was always my belief that the stock market crash was the sole contributor of the Great Depression, there was actually a number of contributing factors that ultimately led to the great crash. The economic boom made it possible for companies to became more efficient with manufacturing and began stockpiling goods, once this occurred companies had to cut back on production. The wealthy stopped buying which led to further stockpiling. The work...

Music Affects Mood Essay

Music is any form of sound in a synchronized pattern that affects the brainwaves. Together with many instruments, an emotional harmony is created that can single-handedly manipulate human emotion. When music manipulates emotion to an extreme degree, the practice can become an addiction. There are many causes for being a music addict. It provides an artificial sanctuary, bringing out the emotion that a person is feeling. Music is limitless; there is no end to its boundaries. Music affects how you feel, react, and learn. I can be in the best of moods, then listen to a sad song and start to feel depressed. You listen to something more upbeat your mood will lighten, and you become happier. Music’s ability to â€Å"heal the soul† is the stuff of legend in every culture. Many people find that music lifts their spirits. Modern research tends to confirm music’s psychotherapeutic benefits. Bright, cheerful music (e.g. Mozart, Vivaldi, bluegrass, Klezmer, Salsa, reggae) is the most obvious prescription for the blues. Animals are similar. You play rock and roll and they usually run out of the room, at least mine do. But if you put on some jazz or especially classical, they lie down and close their eyes. It is soothing and calming. Jazz, blues, soul or calypso music can uplift and inspire us, releasing deep joy or even deep sadness, conveying wit and affirming our common humanity. People will also recognize happy faces if they are feeling happy themselves. A new study by researcher Jacob Jolij and student Maaike Meurs of the Psychology Department of the University of Groningen shows that music has an even more dramatic effect on perception: even if there is nothing to see, people sometimes still see happy faces when they are listening to happy music and sad faces when they are listening to sad music. Pretty interesting, but this notion really makes sense. The power of music to affect memory is quite intriguing. Mozart’s music and baroque music, with a 60 beats per minute beat pattern, activates the left and right brain. The simultaneous left and right brain action maximizes learning and re tention of information. The information being studied activates the left brain while the music activates the right brain. Also, activities which engage both sides of the brain at the same time, such as playing an instrument or singing, cause the brain to be more capable of processing information. Classical music, such as Haydn and Mozart, often improves concentration and memory when played in the background. When I am studying or writing, I want just soft back ground music. Because when I’m listening to upbeat hip-hop or lyrical music, I tend to concentrate on the words more than my studies or book. Also if I’m writing and I’m listening to a lyrical song I tend to write the words in the songs other than what I need to be writing, without thinking about it! I have seen moms in movies put headphones around their tummy when they are pregnant and play classical music such as Mozart because they wanted their children to grow up being smart. Clinical researchers at the U.C.L.A School of Nursing in Los Angeles, and at Georgia Baptist Medical Center in Atlanta, found that premature babies gained weight faster and were able to use oxygen more efficiently when they listened to soothing music. Some rhythms, such as Baroque, induce enzymes in the brain and add amazing well being and focus. Slower Baroque music, such as Bach, Handel, Vivaldi or Corelli, can create mentally stimulating environments for creativity and new innovations. I hear people complaining about baroque and classical music being boring, but if that kind of music was never around, then the music we have now would not exist. So I appreciate it, and I agree with the fact it helps people study and feel more creative. Romantic music, such as Schubert, Schumann, Tchaikovsky, Chopin and Liszt, enhances our senses and increases a sense of sympathy and love. Liszt was a ladies’ man, and piano master. Some consider his music vulgar and bombastic; others revel in its extroverted romantic rhetoric. Chopin’s pieces were elegant and peaceful. He composed a lot of nocturnal and waltz’s. Chopin, at the age of 10 he was often summoned to play for the Grand Duke Constantine, governor of Poland. The Duke had recurring seizures of madness which could seemingly be controlled only by Chopin’s music. When the little boy played, the seizures abated and the governor could resume his normal activities, only to send for Chopin again when the musical medicine wore off. The Schumann’s were a couple who wrote music together. But before they married Mr. Schumann composed a song about the little girl he taught and would later marry, Chiarina. His wife wrote too, but she preferred to perform. Their love story is sweet and so is their music. This is the reason why this time period was called Romantic, music and musicians were more free and felt love. Rock music, from Elvis Presley to the Rolling Stones, stirs passion and activity, and so can release daily tensions. Rock can also mask pain and cover up unpleasant noises. It also has the power to create dissonance, stress or physical pain if we are not in the mood for energizing. Keep in mind that listening to too much pop and hard rock music can make a person more jittery than energized. I know that a lot of guys like to listen it in the workout room to get pumped up. But those who worked out while listening to Vivaldi scored higher in a test of cognitive function. I like a little bit of rock, as it definitely opened the doors for different music to come through. Heavy metal and hip-hop music excites our nervous system, and sometimes leads us into acting out dynamic behavior and self-expression.. I understand you may not want to listen to happy-go-lucky music when you are upset, but why would you listen to something so heavy that it makes you want to bang ones head on something. The words in metal and hip-hop are words we want to say but don’t have the courage to. So we just listen and close our eyes, and it is our song for three minutes because the singers understand. It’s very pumped up and ready to fire off. Hip-hop is dance-able and heavy metal is someone just screaming or yelling for you when you want to. Country music is similar in that it features messages with which listening can identify. A lot of couples use country songs as â€Å"our song†. It has evolved over the years and women have a bigger role in this than any other genre. I have compared some old country music to the newer releases. Now performers sing about more than a truck, drinking, dogs, and a girl. But most country music does have a girl mentioned somewhere. Perhaps that’s the southern way of being romantic, strumming a guitar and singing about one’s lady. But then I have heard that is one of the genres that don’t promote happy feelings. In fact, supposedly country music has been linked to depression and suicide. Suicide rates for Cauca sian Americans living in metropolitan areas are higher in those cities where more country music is played on the radio. If you find yourself feeling down and depressed, country music is definitely not the music you want to be listening to. I don’t know if I agree with that, I just think that country is mostly just good southern music. I don’t listen to it all the time, but occasionally I like the sound and feeling down to earth, unless I just happen to be picking the better songs. I try to pick song without bad language or vulgar meaning. There are better things out there than that. Listening to music with vulgar meaning or language affects how we react and what we think about. Amy Winehouse wrote about drugs, drinking and rehab. Then later she died due to those causes. Was her personal life influenced by being awarded for singing about it? Somewhat unsettling in my opinion. Rap artists use such vulgar language and degrade women why do we listen to it or put up with it. It makes us women look like a piece of meat: Young adults, both male and female, who listen to rap music, are generally more accepting of violence towards women. Rap songs are more known to promote angry feelings than any other. However, there are numerous people who state that rap music makes them feel more relaxed. Others feel more energetic and happy because a lot of rap music promotes dancing and movement. This genre is just one of the examples of music with diverse results. Rap is not music, as it lacks any musical parts. It is rhyming over a beat that the rapper did not usually originally create. And if Mozart heard it, I think he would have a stern talking to that person. But enough of rap, let get into something everyone can associate music with. Music plays a huge part in movies also. When directors want a certain emotion coming out of that scene, they get someone to compose a song. As both music and film sequences are structured in time according to the viewers’ perception, there is a strong link between the two when played together. A viewer has two perceptual modes whilst watching film and listening to music, real time or ontological applies to where the viewer/listener perceives each note or movement, and psychological time in which the composition/film is perceived more subjectively and the viewer takes what they see/hear as a whole. Like â€Å"Jaws,† when the shark shows up, it plays that classic song that everyone can quote. It puts you on the edge of your seat because you know something will happen. I just got done watching â€Å"Parent Trap,† starring Lindsay Lohan, for the millionth time. In the movie when the mom hugs her other daughter for the first time in eleven years, the music gets higher and just more flowing and elegant. It made me cry, but when I muted it, it just like watching a moving scene. Not readily really feeling anything, you had to try to base your feeling on the actor’s facial expressions. To summon up here is an overall look on people opinions. I found a really neat survey that people all over the world took. Here is each question and the highest chosen answer for each. How does classical music affect your mood? 69 people answered this question and 45 said relaxed. How does rock/metal music affect your mood? 83 people answered and 25 people said both angry and happy and coming in close behind 23 said anxious. How does jazz affect your mood? 72 people answered and 35 said relaxed. How does hip-hop music affect your mood? 68 people answered and 24 said happy and coming in close behind 21 said anxious. How does country music affect your mood? This was a really close one. 75 people answered. 8 people said anxious, 15 people said angry, 16 people said relaxed, and then 18 people tied between depressed and happy. It’s really a powerful drug. Music can POISON you, lift your spirits, or MAKE YOU SICK without knowing why. Music is used everywhere to condition the human mind. It can be just as powerful as a drug and much more dangerous, because nobody takes musical manipulation very seriously. There is just so much to say about different genres and how they can affect people. No music is neutral. All of it affects your brain and emotions, as well as physical and spiritual being. ——————————————– [ 1 ]. â€Å"Addiction to Music†, November 13, 2008, http://www.antiessays.com/free-essays/20776.html, (accessed March 26, 2012) [ 2 ]. â€Å"How Music Affects Us and Promotes Our Health,† 2011, http://www.emedexpert.com/tips/music.shtml, (accessed March 8, 2012) [ 3 ]. Dr. Ellen Weber, â€Å"The Brain On Music, November 14, 2008, http://www.brainleadersandlearners.com/multiple-intelligences/musical/the-brain-on-music/, (accessed March 8, 2012) [ 4 ]. University of Groningen, â€Å"Research Show Music Changes Perception,† April 27, 2011, http://www.sciencedaily.com/releases/2011/04/110427101606.htm, (accessed March 7, 2012) [ 5 ]. â€Å"How Music Affects Us and Promotes Our Health,† 2011, http://www.emedexpert.com/tips/music.shtml, (accessed March 7, 2012) [ 6 ]. Dr. Ellen Weber, â€Å"The Brain On Music,† November 14, 2008,

High Fashions Popular Fashion In Pop Culture - 1246 Words

High heels are a popular fashion that enhance a female’s confidence throughout her entire body. High heels draw favorable attention and tie an outfit together for a woman. High heels have developed and remained a crucial accessory throughout the years. Heels of every make, model, and style are loved and adored by women all over the world, high heels are a persistent addiction in pop culture and seen everywhere today not only on a female’s foot, but in magazines, books, television shows, movies and even on models and celebrities. Clothing is worn in our everyday lives for many different reasons. In today’s world, clothing is used to represent a person’s cultures, groups, individuality, identification, and protection. By looking at what a†¦show more content†¦(Marketing, A) This would be known as nonverbal communication. As of today, clothing also expresses individuality by patchwork, words, pictures color, and designs. Patchwork, which has been around for a very long time and is still in style today, is cloth in different designs, shapes, colors and textures are sewn onto a piece of clothing. Words and pictures can also be put on clothing, which can represent someone’s mood or how that person may be feeling at the time. (Csà ¡ktornyai, F.) Fashion can be bought, however, style is what one possesses and decides within themselves, making it their own and creating their own individual and unique style. What we wear everyday can also protect us in unimaginable ways. The clothing and accessories we put on our bodies depend on our gender, style, culture, and body type. Physically, the purpose of clothing is essential when it comes to protecting us. (Purpose of Clothing) Clothing can protect us from the elements, also known as the weather. For example, snow and rain. When it’s raining, we have the choice of purchasing clothing that was made with a hood, a raincoat, rainboots, all items that were specifically made for not getting wet when that type of weather occurs. When it’s snowing, we have the option of purchasing snowboots, snowsuits, and heavy jackets to keep us warm. These are also garments specifically made for when it’s time for snow. Extreme weather conditions can affect our body and our skin, however, clothingShow MoreRelatedPopular Culture High Culture818 Words   |  4 PagesPopular Culture High Culture Popular culture is the culture that prevails in a modern society, adopted and appealing to large masses of people, normally the middle class citizens. Culture consists of the customs and civilizations of a particular group. Popular culture means that arte facts and styles of human expression develop from the creativity of ordinary people, and circulate among people according to their interests, preferences, and tastes. 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